Archive for July, 2010

West Hartford Girl Wins CHARM IT! Design Contest!!

We’re sooooo excited to share with you the article below from the Hartford Courant about a wonderful young woman from West Hartford, CT who WON the CHARM IT! Design Contest!!

Winner Madison Mandyck’s charm design was one of 36 selected from thousands of entries from across the entire country! 

Congratulations, Madison!!

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The CHARM IT! “What Charms You?” Collection is available at specialty retailers nationwide and local retailer, Kiddly Winks. To learn more about the CHARM IT! Design-A-Charm Contest, the local winner and her charm visit www.highintencity.com.

“What Charms You?” was the question High IntenCity posed to girls across America through a nationwide CHARM IT! Design-A-Charm Contest hosted late fall 2009. Girls were invited to design a charm with the possibility of seeing that charm come to life in the “What Charms You” collection.

Winners have been chosen, 36 trend-savvy talents to be exact can claim bragging rights as CHARM IT! designers.

Not only will the contest winners’ charms launch in the new collection, but the 36 chosen will also receive a goody bag filled to the brim with CHARM IT!. To top it all off, High IntenCity will donate 10 percent of its proceeds from the contest charms to causes nearest and dearest to the winners’ hearts. Madison’s winning charm will help animals through the World Wildlife Fund.

In honor of CHARM IT’s 10 year anniversary, the “What Charms You” collection debuts at specialty boutiques nationwide, including local retailer Kiddly Winks, and will be at girls’ fingertips July 2010.

Charmed by an overwhelming response of entries, High IntenCity was thrilled with the fun and rewarding challenge of choosing the 36 winners from tons of in-store, mail and on-line submissions. The High IntenCity team was abuzz during the companywide vote and blown away by the talent and creativity of designs that represented what is most meaningful to girls today. The winning styles celebrate the themes that girls across the country know and love, from world peace, save the animals, and other messages of positivity to out-of-the-box creations like a talking taco and a giant smile full of braces.

Renee Levy, President of High IntenCity, comments: “Ten years ago CHARM IT! was launched with a vision to inspire girls to express their individuality through creativity. A decade later, the contest brings this mission full circle by producing charms created by girls. What an incredible way to celebrate the brand’s 10-year anniversary.”

2010 copyright Hartford Courant
Submitted by Jackie Blauvelt, High IntenCity , on 2010-07-20.

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July 30, 2010 at 9:09 pm 1 comment


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